Friday, November 9

The Advent Of Mobile Marketing

There’s much hype over internet based marketing but mobile marketing is starting to take flight. Yet, even though at such an infant stage, mobile marketing has been showing very good results in terms of market penetration and overall effectiveness of carrying the message so to speak.

Nevertheless, mobile marketing has it’s skeptics and non adopters too. Main it is due to the idea that such a method is considered too intrusive to users hence fearing that the name of the company may be jeopardize for ill respecting the privacy of their target market.

However, to circumvent the possible privacy breach, companies could offer various forms of promotions or information that could actually help the recipient of the message. Some have even started to send electronic coupons to allow the mobile user to acquire discounted services or items by showing the premium sms that he or she received.

Nevertheless, to just sms any user would be ineffective because unrelated users may embody the message as some form of spam. Hence, specific technology has to be researched and implemented to help gather enough information to properly direct such sms’s to the proper recipients.

It’s exciting then to observe how mobile marketing would grow. It could be the next great thing in the marketing industry.

0 Eye Balls:

Blog Archive

Disclosure Policy

This policy is valid from 06 September 2007

This blog is a sponsored blog created or supported by a company, organization or group of organizations. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products.

The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does not contain any content which might present a conflict of interest.

To get your own policy, go to